Effective hair care and diffuser oil aromas rich in nature-based oils and extracts, created without the use of synthetic fragrance. Honestly formulated in Victoria, BC.
Uplifting Results.
Above all else, Lure® is about creating professional results using proven, clinically-tested ingredients and formulations that are close to nature. Experience a breath of fresh air every time you use them.

Salon Made.
Keen in our pursuit to create a collection of products that delivered on performance above all, we developed and tested Lure® extensively, all from one of Victoria’s busiest leading hair salons.




Aromas Articulated.
Have you ever experienced the way natural aromas can enhance your mood and energy levels? We have, and frankly, we’re hooked. Discover our aromatic diffuser oils – perfect for any space.

Available Exclusively in Store + Salon.
To know Lure®is to touch, try, feel a new sense of being – to be experienced only in person. Visit us at our exclusive Store + Salon Partner.